The show began Thursday as people were travelling into the city by bus, train and plane.
As soon as I boarded the LIRR line and took my seat on the train, the conversation about photography began. Two women sitting across from me discussed their photos the entire hour it took to get into the city. Mostly they debated on which works better for them–Bibble or Aperture.
The brisk cold hit my face as I walked out into the sunlight in the 30 degree weather for my 10 minute walk to the Jacob Javits Center. I was thinking–this is my third or fourth PhotoPlus–and it never gets old.
The conversation about photography never ends like how the technology for it is always evolving.
These challenges are what make the craft so exciting. Evidence of this is embodied by a more intimate show like PhotoPlus–where you can easily listen to the conversations people are having without being distracted by too much information–and where the focus is not always on what’s new (as a lot of products are introduced a month before at photokina) but what photographers are doing with the new products.
Greg Gorman talked about his love affair with the Canon EoS 5D Mark II. He uses it especially for his personal work. He used it on a recent project for Homeland Security-travelling around the country shooting images of “ordinary people.”
Hanson Fong recently discovered Canon’s EoS 50D for his wedding work. After decades if shooting weddings he passionately shared with an audience of more than 100 his intimate secrets to shooting weddings.
The most important?
“Making the bride look good. It’s all about the bride.” Fong explained that the secret to this is positioning–having the bride stand a few inches behind the groom to appear smaller and shooting at various angles.
“The secret to posing is creating uneven height,” he told the crowd.
The beauty of the Canon workflow said Fong is the ability to take pictures at a wedding and showcase them at the reception.
Meanwhile, the conversation at Nikon was all about the new D3-a camera so advanced, especially for shooting action like sports-that it is causing some non-Nikon pros to make the switch. At the booth, a D3 was displayed cut in half, exposing all the insides. People were standing around in awe of the guts. Shooters were then able to try out the D3 at various stations with varying lenses.
Recently, I interviewed Ron Wyatt who covered the Olympics for Kodak with the D3. He was amazed at the results he got with it shooting historical moments in China.
Lighting magician Joe McNally was sharing his tips at the Nikon booth.
A passionate Matthew Jordan Smith praised the new Sony A900. “It’s sharp, quick and light,” he said. His ability to be able to depend on his equipment allows him to focus full-heartedly on his of celebrity photography and magazine work. He lit up as he shared his insights with the other shooters.
“I always do research before a celebrity shoot,” he said. “I always have the right drinks, know what they like to listen to, maybe light candles and give all the (female) celebrity clients flowers at the end of the shoot. Every time she walks out, she is carrying flowers. This never gets old.”
Smith relayed a story of the great talent Aretha Franklin.
“I was told she was difficult to shoot, so I sent her yellow roses-her favorite- before the shoot.” This small act, he explained, set the stage for the whole job. She arrived and commented on the gift. “We talked about food the whole time.”
She was so happy with Smith, she even began singing at the shoot. The shooter was stunned when she recently called him to run by a name for her new album. “She called to ask me what I think.” As soon as Smith hung up with the singer he called his mother in awe of what just happened.
“That is what happens when you create an atmosphere,” said Smith. “You are creating trust. They trust you with their image.”
Software is a big draw at the show this year and the competition between like companies is heating up. In this economy shooters, now more than ever, are looking for more bang for their buck. Imagenomic will release a photoshop/aperture plug-in Portraiture 2 in mid-November as they complete the compatibility with the newly launched Photoshop CS4. Their biggest competition is Anthropics’ Portrait Professional– recently released.
The founder and CEO has big plans for the company. “Down the road we will stay compatible with the big guys, but not be dependent on them,” he said. The upgrade works wonders on skin retouching and is stuffed with wonderful “workflow centric” new tools like the default latitude option and the ability to save settings in presets of groups as well as the ability to add notes to the prints.
It’s a free upgrade or $170-$200 depending on the version.
At an evening Adobe event at NYC’s Daniel’s Restaurant, the new launch of CS4 and Lightroom 2.0 were the big topics. One of Adobe’s Photoshop technology guru’s explained that never before has the Photoshop conversation been hotter at a show-”Probably because we just released it before PhotoPlus,” he said.
People want to know how all the cool new features can affect their workflow, he said.
The coolest new feature: the abilty to expand and compress a photo by choosing the visual noise you want to remove-like the wall or the floor-giving the shooter the ability to have everything they do want in a photograph. The practical applications?
Well, that’s all part of the conversation.
Stayed tuned for more blog updates from PhotoPlus 2008!